Westgate Superbook in Vegas ups the ante on digital signage with 'world's largest LED video wall'

Themed destination resort developer Westgate Resorts has teamed with rp Visual Solutions and Christie to build what the companies say is “the world’s largest LED Video wall” inside the Westgate Superbook at the Westgate Las Vegas Resort and Casino, according to an announcement from Christie.

Working with HB Communications, rpV and Christie created an enormous curved array measuring 20 feet tall and 220 feet wide and comprising 1,640 2.5-millimeter Christie Velvet LED tiles and boasting more than 65 million pixels. The video wall spans the length of the world’s largest sports book in an effort to create a stadium-like experience in which every seat in the newly renovated Westgate Superbook is a “front-row” experience, according to the announcement.

Along with the construction of the screen, the Westgate Superbook was completely transformed to create a stadium-like experience, including more than 300 relaxation lounger chairs and a 100-foot-long curved bar that conforms to the shape of the screen.

“This is a game-changer for our property and a game-changer for the industry,” Westgate COO Mark Waltrip said in an article on Covers.com. “We’re going to set a very high bar for what a sportsbook should look and feel like.”

“To say it’s large is a giant understatement,” said Randy Pagnan, owner and principal at rpV, in the announcement. “When we were approached by HB Communications to fabricate this mounting structure for this project, we began the process of how to architecturally integrate this large, curved video wall structure into a reality. After designing came the task of how to install and deploy this configuration on-site. Partnering with HB and Christie to design this project is a huge honor. We knew that we had to exceed their expectations as well as Westgate’s to make this one-of-a kind fan experience a huge success.”