Westgate Las Vegas Resort & Casino Partners with New Tradition as World's Largest Free-Standing Sign Gets a Massive Digital Upgrade

Jan 08, 2018

Iconic sign stands 28 stories high, with a 15,000-square-foot digital LED upgrade

LAS VEGAS – January 8, 2018 – The world’s largest free-standing outdoor sign has received a major digital upgrade! In partnership with New Tradition, Westgate Resorts has announced the completion of the digital upgrade for its iconic Westgate Las Vegas Resort & Casino sign, standing 28-stories tall near the corner of Paradise Rd. and Elvis Presley Blvd. The updated sign’s state-of-the-art LED video displays cover a combined 15,000 square feet, with 16mm LED display areas of nearly 5,600,000 pixels that is larger than the Dallas Cowboys’ famous stadium video displays.

“This one-of-a-kind kind sign offers unparalleled visibility to pedestrian, vehicular traffic and convention goers that take the monorail,” said Evan Richheimer, CEO of New Tradition. “We’re excited to offer brands a dynamic and spectacular placement outside the front door of the number one Convention Center in the world.”

Sitting aside the largest and most-trafficked convention center in the world, the Las Vegas Convention Center (LVCC), and timed to launch with the one of the city’s preeminent events, the Consumer Electronics Show (CES), these displays are set to shock and awe convention attendees and brand marketers alike.

“Westgate Las Vegas Resort & Casino is now home to one of the largest outdoor LED signs in the world, along with our 267-foot indoor 4K LED screen in the world-famous Westgate Superbook,” said David Siegel, Founder & CEO of Westgate Resorts. “Visitors to this great city will be able to see our new Iconic Digital sign as they land at McCarran International Airport, more than three and a half miles away!”


Westgate Las Vegas Resort & Casino, a legendary world-class resort destination, offers a unique blend of amenities and excitement with all your favorite table games, hottest slots on the market, incredible restaurants, endless entertainment, more than 225,000 square feet of meeting space and the world's largest Race & Sports SuperBook®, which is home to Nevada’s largest wagering system and more than 4,488 square feet of state-of-the-art HD video screens, in a comfortable, smoke-free environment. Westgate Las Vegas provides a range of culinary adventures with eight restaurants, including the world-famous Benihana, the award-winning Edge Steakhouse and the newest addition Fresco Italiano.

The property features entertainment options in the International Theater and the Westgate Cabaret and has recently undergone a more than $150 million renovation, that has encompassed every square inch of the property, including the addition of 300 timeshare villas, the all-new International Bar, a fully renovated pool deck, 1,200 remodeled Signature Rooms and the luxurious Serenity Spa, which was recently awarded the 2017 Forbes Travel Guide Four-Star Award. For more information or to book accommodations, call toll free at (800) 732-7117 or log on to WestgateVegas.com.


Founded in 2010, New Tradition is one of the fastest-growing Out-Of-Home media companies in the United States as well as one of the largest independent operators of large format digital and static signage. With a focus on urban core environments, New Tradition provides advertising platforms for national brands and advertising agencies throughout the country. This includes signage in New York, Los Angeles, Boston, Nashville, Miami, San Francisco, Seattle, Portland and Las Vegas.